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HIGH-LEVEL EDUCATION

#IdeasThroughWine

Focusing on both small and big players in the wine world, themes of our training may range from family-run wine estates to theories behind the marketing of luxury or power relations in contemporary geopolitics. We use our close relationship with wine estates, brand owners and prominent wine institutions to organise high-level education and an opening out onto the wider world and the humanities.

We bring the wine world into business schools and corporate universities. And we talk to managers, entrepreneurs and collectors from around the globe in a special atmosphere, in which culture and business, conferences and wine tastings, blend harmoniously together.

Audiences at our academic sessions and our events have been quick to acknowledge our ability to organise educational events and to highlight with pertinence and enthusiasm the important issues affecting the wine world.

Executive education

Conferences

Teaching

Learning expeditions

AURÉLIE LABRUYÈRE

EDUCATIONAL EVENTS



For more than ten years now, Vindême has designed, organised and animated exchanges of different points of view on great wine, which have a cultural, intellectual and academic dimension.

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EXECUTIVE EDUCATION

From the wine world, our team of speakers, academics and emblematic professionals offer you case experiences in such areas as the marketing of luxury, family business, finance, strategy and leadership. The sessions are extended to include a wine tasting moment, of course! From theory to practice, from lecture to experience…


References
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TEACHING

Close to 15 years’ experience of teaching culture and the marketing of wine to international students at HEC Paris, INSEEC Bordeaux, EM Lyon and at the top hospitality schools. The younger generation have caught the fine wine bug with us!


References
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WRITING

Because wine is a language and we ourselves are writers, we offer our writing skills to wine professionals to help them in showcasing their heritage.


Find out more
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CONFERENCES

Putting theory into practice, transforming content into experience, is the principle on which the events we design, organise and animate are based. Companies can therefore rest assured that they can bring together their clients in exceptionally good conditions. Each evening/wine tasting is imagined in a made-to-measure way. The smile on the faces of your guests is our satisfaction index.


Our references

OUR BOOK

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#IdeasThroughWine

AURÉLIE LABRUYÈRE


A graduate of France’s HEC and Sciences-Po, Aurélie is self-taught in wine. Through her passion, at 20 years old she quickly became immersed in the wine world. After leading sessions at several wine clubs, she decided to make wine her career. In Bordeaux she worked for Château Margaux before taking over the management of L'Alliance des Crus Bourgeois du Médoc. Following her wine-growing husband, she settled in Bourgogne. While setting up in 2005 the first and only Wine Marketing & Culture course at HEC, Aurélie widened her knowledge of the great wine regions, published a book on Château Palmer and a wine manual through the publisher Nathan, and in 2008 won the European Champagne Ambassador’s trophy.

She joined Julien at Vindême as joint-managing director in 2009. Aurélie is in charge of all things cultural, such as education, conferences and consulting.


Contact Aurélie Labruyère
 

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