Focusing on both small and big players in the wine world, themes of our training may range from family-run wine estates to theories behind the marketing of luxury or power relations in contemporary geopolitics. We use our close relationship with wine estates, brand owners and prominent wine institutions to organise high-level education and an opening out onto the wider world and the humanities.
We bring the wine world into business schools and corporate universities. And we talk to managers, entrepreneurs and collectors from around the globe in a special atmosphere, in which culture and business, conferences and wine tastings, blend harmoniously together.
Audiences at our academic sessions and our events have been quick to acknowledge our ability to organise educational events and to highlight with pertinence and enthusiasm the important issues affecting the wine world.
For more than ten years now, Vindême has designed, organised and animated exchanges of different points of view on great wine, which have a cultural, intellectual and academic dimension.
From the wine world, our team of speakers, academics and emblematic professionals offer you case experiences in such areas as the marketing of luxury, family business, finance, strategy and leadership. The sessions are extended to include a wine tasting moment, of course! From theory to practice, from lecture to experience…
Some of our events
A seminar on family business at IMD Lausanne led by Denise Kenyon, PhD
“Leading family wine business”
A conference-cum-tasting led by the founders of Vindême for an audience of family business managers coming from Asia, Europe and the United States to follow the IMD Lausanne seminar.
Cases coming from the Rhône Valley and Sauternes.
Learning expedition for HEC Paris dedicated to art de vivre and luxury à la française
A conference and original wine tasting experience centred on a French group selling top-end wines and attended by an Asian audience following an Executive MBA course. A customised programme was designed and led by Vindême.
“How Bordeaux became Bordeaux” with P-M Chauvin
Conference on the excellence model of the “château” and the 1855 classification, attended by doctors from all over the world in a seminar in Bordeaux, given by Aurélie Labruyère and Pierre-Marie Chauvin, PhD. Professor of sociology at the University of Paris Sorbonne.
Close to 15 years’ experience of teaching culture and the marketing of wine to international students at HEC Paris, INSEEC Bordeaux, EM Lyon and at the top hospitality schools. The younger generation have caught the fine wine bug with us!
Teaching culture, strategy and marketing
Since 2005, Vindême has been involved in teaching international students at HEC Paris, providing Wine Culture & Marketing classes focusing on how the wine sector is organised and the creation of value. We also offer sessions leading to certificates in the field of luxury and client experience and animate special events dedicated to wine, including debates and projections of films, especially for MBA courses.
Because wine is a language and we ourselves are writers, we offer our writing skills to wine professionals to help them in showcasing their heritage.
Part of our strategic partnering of wine estates, châteaux and brands, focuses on the practice of language that is elegant and in line with their status. Whether in classic publishing form or on line, the narrative used to describe a great wine merits due care and attention as well as the benefit of experience. We find inspiration in constantly confronting other aesthetic worlds.
Putting theory into practice, transforming content into experience, is the principle on which the events we design, organise and animate are based. Companies can therefore rest assured that they can bring together their clients in exceptionally good conditions. Each evening/wine tasting is imagined in a made-to-measure way. The smile on the faces of your guests is our satisfaction index.
Some of our references
A conference on “wine as an alternative investment” for a private international bank in Paris.
A lecture in Paris and Geneva on “the analogy between the fine art and great wine markets” for an auction house.
A lecture in Geneva by Julien Froidevaux PhD on the value of independence for great wines.
POURQUOI EST-CE UN CHEF D’ŒUVRE ?
POURQUOI EST-CE UN CHEF D’ŒUVRE ?The answer to the title’s question (What makes great art?) is explained in this work written by the Vindême partners. The book offers an unprecedented analysis of 80 growths and wines that have made their mark in world wine-growing history. Concise, precise and vibrant, each section of information places the wine in question in its context and reveals what makes it precious. From the popular Beaujolais to a collector’s item like the 1947 Cheval Blanc,
This book, created by passionate specialists, takes us behind the scenes into the terroirs, to rediscover the splendours of the wine world.
Editeur EYROLLES - 224 pages - 12.90 €
A graduate of France’s HEC and Sciences-Po, Aurélie is self-taught in wine. Through her passion, at 20 years old she quickly became immersed in the wine world. After leading sessions at several wine clubs, she decided to make wine her career. In Bordeaux she worked for Château Margaux before taking over the management of L'Alliance des Crus Bourgeois du Médoc. Following her wine-growing husband, she settled in Bourgogne. While setting up in 2005 the first and only Wine Marketing & Culture course at HEC, Aurélie widened her knowledge of the great wine regions, published a book on Château Palmer and a wine manual through the publisher Nathan, and in 2008 won the European Champagne Ambassador’s trophy.
She joined Julien at Vindême as joint-managing director in 2009. Aurélie is in charge of all things cultural, such as education, conferences and consulting.